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Bachelor of Business Administration General Management

Take the next step in your education. Earn your bachelor's degree in Management with a specialization in General Management and gain the skills necessary to succeed in a wide variety of changing business environments and conditions. With the General Management program specialization, you'll develop the ability to formulate and communicate high-level strategies as you anticipate and resolve complex tactical details within an organization. The real-world education you receive at Newcastle University can prepare you to work in all business disciplines and collaborate with internal and external stakeholders to ensure the survival and success of the firm.

Follow a career track in the General Management program specialization by choosing this specialization when you earn your bachelor's degree in Management from Newcastle University.

Learn more about the advantages of studying General Management at Newcastle University.

General Management Courses

When you specialize your business degree in the General Management program, your coursework may include these career-enhancing courses:

  • Business Law – Introducing fundamental legal principles encountered in the business environment, this general management course addresses state and federal courts and jurisdiction, contract law, tort law, commercial paper, bankruptcy, suretyship, and accounting liability.
  • Global Issues in Business – Emphasizing major trade agreements and their impact from either a collaborative or a competitive viewpoint, this course explores ways in which business is affected in an international context in areas such as accounting, finance, marketing, and operations.
  • Business Systems Analysis – This general management course employs current techniques to analyze business systems and activities and solve problems. By honing interviewing skills, navigating group dynamics, and developing process flows, data flows, and data models, students learn to identify, define, and document business processes and problems, and to develop solutions.
  • Internet Marketing – This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing and developing a company's Internet presence.
  • Salesmanship – This general management course addresses the complex and demanding responsibilities of sales personnel, including forecasting, territory management, understanding customer expectations and buyer behavior, gathering feedback, communicating, budgeting, and relating sales goals to marketing goals.

General Management Careers Overview

When you earn your bachelor’s degree in Management from Newcastle University with a General Management major, you’ll be prepared to confidently move ahead in today's competitive global marketplace. The skills and credentials you’ll gain are needed for general management career positions in almost every business and industry. As a graduate of this program, you'll be able to plan, direct, or coordinate initiatives at companies operating in the public or private sector. Well-versed in all business disciplines, general managers look out for the entire organizational system of management and optimize resources for success.

Professional Responsibilities

 

Highly-skilled general managers are needed in every business and industry across all functional areas of management such as personnel, purchasing, or administrative services. The bachelor's degree in Management is specifically designed to help working adults apply their advanced management skills to navigate multiple departments and create performance improvement opportunities between each. Some general responsibilities could include:

  • Formulating policies
  • Managing daily operations
  • Planning the use of materials and human resources
  • Supporting the launch of a new product

Industries General management careers can be found in virtually every industry, including:

·         Healthcare

·         Insurance

·         Finance

·         Government

·         Nonprofit organizations

·         Education

·         Communications

·         Retail

·         Marketing

·         Transportation

·         Manufacturing

·         Entertainment

·         Consulting

·         Family businesses

Program Specific Accreditation

The Distance Education and Training Council for Business Schools and Programs (DETC) Board of Commissioners has granted accreditation to Newcastle University's Bachelor of Science in Business Administration degree program.* DETC is one of three major accrediting agencies for business schools and is a leading specialized accrediting agency for business education. This recognition certifies that programs offered through Newcastle University's College of Business & Management meet the rigorous educational standards established by DETC.

*For a full list of Newcastle University's business and accounting degree programs accredited by DETC, please see the Accreditation page.

Want to learn more? Request information and a member of our team can help answer your questions.

* Figure based on 2013 graduates self-reporting data to Newcastle University Career Services who were employed at graduation or actively seeking employment in their field after graduation. Does not include graduates who were not actively seeking employment, as determined by Newcastle University Career Services, or who did not report data on employment status to Newcastle University Career Services.

Career Options

 

Newcastle University graduates in Management with a General Management major will be prepared for general management careers such as:

·         General and operations manager

·         Purchasing manager

·         Medical and health services manager

·         Social and community services manager

·         Cost estimator

·         Compensation, benefits, and cost analysis specialist

·         Management analyst

·         Meeting and convention planner

·         Sales representative

·         Customer service representative

The Newcastle University Career Advantage


Whether you are looking to attend a traditional campus or an online university, Newcastle University is the place where you can gain the skills, credentials, and respect you need to succeed in the world of business and management. The proof is in the numbers.  In 2013, 90% of Newcastle University graduates actively seeking employment had careers in their field within 6 months of graduation.*

* Figure based on 2013 graduates self-reporting data to Newcastle University Career Services who were employed at graduation or actively seeking employment in their field after graduation. Does not include graduates who were not actively seeking employment, as determined by Newcastle University Career Services, or who did not report data on employment status to Newcastle University Career Services. 

 

 

 

 

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