Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework.
Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies.
You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.
Why study this course?
- You will study at one of the handful of business schools in the UK that holds the prestigious ‘triple-crown’ accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
- Your employability options are vast and varied, our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities.
- You will join a University that is amongst the top three in the United Kingdom for being most frequently targeted by the country’s top employers.
- The suite of MSc Marketing Programmes has been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.
Institutional Accreditation
University of Newcastle is accredited by the DETC Higher Learning Commission (DETC), www.detc.org.uk Since , University of Newcastle has been continually accredited by the DETC Higher Learning Commission and its predecessor.
MSc Marketing Communications
Course Level:
Postgraduate, Taught
Credits
180
Course
CODE P1070
How long it takes:
1 year full-time
Study Mode:
Distance learning/ Campus
Course cost
Price: US$22,500
Entry requirements
Find out more about
Department:
Newcastle Law School
This course consists of 180 credits. As well as your core modules, you will choose three optional modules.
Core modules
- Introduction to Communications Engineering – 20 credits
- Digital Communications and Signal Processing – 20 credits
- Electromagnetics, Antennas and Propagation – 20 credits
- Individual Project – 60 credits
Optional modules
Select three optional modules, examples of optional modules are listed below.
- Satellite, Mobile and Optical Communications
- Computer and Communications Networks
- RF and Microwave Engineering
- Radar and Satellite Navigation
Considering postgraduate study, but unsure whether you meet the entry requirements for a Masters-level degree? Postgraduate admissions guidelines vary by course and university, but can be quite flexible.
Your existing qualifications will be important, but you don’t necessarily need a great Bachelors degree to apply for a Masters. Your personal circumstances and experience may also be considered during the admissions process.
This guide explains the typical entry requirements for a Masters, which include:
- An undergraduate degree in a relevant subject – Depending on the programme and institution, you may need a 2.1 in your Bachelors, but this isn’t always the case
- Language proficiency – If English isn’t your first language, you’ll need to display a certain ability level, usually through a language test
- Professional experience – Some postgraduate programmes may require you to have some professional experience (this is usually the case for PGCEs and Masters in Social Work)
- Entrance exams – These are only required in certain subject areas and qualifications, including some MBAs
Tuition fees for UK/EU students 2020/21
MSc: Full-time £9,900. Part-time £4,950
Postgraduate Diploma: Full-time £6,660. Part-time £3,300
Tuition fees for International students 2020/21
MSc: Full time £23,310
Postgraduate Diploma: Full-time £15,540
Assessment
You’ll show your progress through a combination of written essays, problem-solving assignments and presentations.
All students take our core modules, but please note that the availability of optional modules is subject to demand.
Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
Strong industry links
We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.
Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.
Careers in Business
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.